Mid Century Marrakesh Fabric by Jyoti Bhomik
Marrakesh Fabric by Jyoti Bhomik for Jonelle. A pair of curtains, approx 4 metres of useable fabric. Capture the 1960’s Flower Power Era.
Pop Art in painting was at its height in the mid 60s, Roy Lichtenstein reinterpreted the strip cartoon, Andy Warhol’s factory is churning out Marilyn Monroe prints. Driven by the explosion of consumerism and mass market advertising the Pop aesthetic was used to reinterpret a huge range of classic, folk and ethnic sources. As we headed to the “Summer of Love” these images were the perfect visual for the music industry, first concert posters then album covers, mixed with psychedelia, the kaleidoscopic chaos helped create a state of mind, of unbridled freedom. We marched over the ashes of conformity and materialism to a Blakean city (San Francisco), stirred by the anthems and fearless charisma of Haight residents Grace Slick and Janis Joplin. Did we find Jerusalem or was it as George said “just a bunch of pimply kids on drugs”. Vietnam and the Bomb cast a shadow over the late 60’s and the Summer of Love morphed into Flower Power, the West Coast arrived on our shores but we were off on the Hippie Trail heading for exotic escape. In the summer sun of a pub garden Procol Harum’s A Whiter Shade of Pale gave us directions, Morocco, Turkey, India and Afghanistan all promised authentic life.
Peace and Love.
120cm wide x 203cm drop with a 13cm hem. Price for the pair. There are 2 small holes in one curtain, see photo 3.
The irony of course is that homeware designers, working for capitalists, now had a dazzling array of inspiration and colour at their fingertips. Large scale floral designs were printed in saturated hues of purple, red, hot pink, vibrating blues, vivid greens and oranges. Ultimate eye candy after the drab 50’s.
The young just emerging Jyoti Bhomik, a freelance graphic designer and technical assistant in the silk screen printing department at the Central School produced Pop Art patterns for Heals and Midwinter that reinterpreted Indian motifs. This design although named Marrakesh is sourced from her Indian Heritage and was taken up by John Lewis. Welcome to the paradox of the bastion of Middle England embracing Counter Culture now declaring its self hip and happening.
Delivery is £10 to most of mainland UK. Please call or email for quotes to Highland Scotland, Northern Ireland, UK Islands and for Worldwide shipping, email: mike@ecoeditions.com or phone +44 (0)7308 148807 . We will liaise with you to ensure delivery is as smooth as possible.
Please make sure you look at the photographs on our website to satisfy yourself with the condition before the item is shipped. We do our very best to describe and photograph every piece to cover vintage wear & tear but please call us and we can talk you through the piece or send you more photographs.